The Lego Movie: Marketing

MARKETING METHODS:

Create a trailer and post it on social media like Youtube or on TV.
Make an advert and put it in papers.
Show previews at a cinema before the scheduled movie.
Put an advert on the side of a bus.

SYNERGY:

Upon the release of the Lego Movie, a lot of tin-in merchandise was released in order to help promote it.

There was a Lego Movie Video-game which portrayed the events that occurred within the movie:

LEGO released multiple different exclusive lego sets which depicted scenes from the Lego Movie:

There are Lego Movie themed clothes:

There are Lego Movie themed stationery items, such as pencils and pens:

PROMOTION IN OTHER FORMS:

This is the Lego Movie website:
There have been a multitude of Lego Movie events, some taking place at Legoland:

There are Lego Movie posters:

The Lego Movie was promoted by McDonalds, and they had collectibles featured in Happy Meals: