The Lego Movie: Poster Campaign

Analysis Recap:

DENOTATION - Denotation is very explicit information. It is information which is incredibly easy to gather, and stating the obvious.

CONNOTATION - Connotation is finding the hidden meaning.

Analysis of The Lego Movie Video Game Cover:

Denotations:

• It features a yellow male character in a high-vis jacket right at the forefront. He has dark hair and is holding a large blue wrench. There is also a large red brick on his back. He is smiling.
• Standing to the left of the frontal character is a female. She is wearing dark clothes which feature a minor blue and purple colour scheme, this mirrors her hair. She is smirking.
• In the far left of the background there is a large ominous figure who is wearing a large headpiece which is red and black with an orange orb which is gleaming. He has an apparent frown on his face.

Connotations:

• The yellow character at the front is the lead character of The Lego Movie - Emmet. As he is smiling in the midst of all the chaos and the danger is probably heroic. Due to the high-vis jacket he is probably a construction worker who builds things.

Lego Movie Promotional Posters:

In order to promote the Lego Movie, WarnerBros released many posters. Some of these feature individual posters of each character:

This is effective to do as it lets the audience familiarise themselves with the cast of characters. This will let them recognise characters, or memorise their favourite characters for later.

Different Types of Posters:

The first type of poster is the Teaser Poster. This one tends to come first and contains the least amount of information. It usually has a large dramatic image which builds suspense and anticipation for the film

The second type of poster is the Theatrical Poster. This poster tends to contain more information about the movie