MOJO Double Page Spread Analysis

Double Page Spread 1:

Colour Palette:

The colours that have been chosen for this are mainly white - for the text boxes, yellow - for the boxes that surround the sub headings, red - for extracts from the text, and black - for the basic text. The connotation of white is that of purity and this can represent the target audience as certain genres of music can bring them a feeling of comfort and that they are from their own perspective pure and the white also contrasts the black text. The connotation of yellow is that of positivity and optimism and this can represent the target audience as most of them have a love for music. The connotation of red is that of passion, which most readers would have for music. Black is just used as it contrasts the white of the text box.

Imagery:

The imagery used is a picture of Ian Dury. He is a famous and well known English rock-and-roll singer and song writer. This will attract the target audience as if they recognise him, and like him, then they will probably read through it. They may also tell other fans, prompting them to also buy it. This may also represent the target audience as they have seen him at a concert which will make them have nostalgia, making them want to buy it.

Typography:

The typography that has been used includes rather large headings, and even larger extracts to make it appear eye catching and attract the audience. The font size of the actual text itself is pretty small though.

Lexis:

The Lexis that have been used are usual language from the 2000's. This will attract and represent the audience as they will be familiar with all forms of language that have been used within the magazine!

Double Page Spread 2:

Colour Palette:

The colour palette is white and blue. The white is used in order to create a text box, whilst the blue is used to create a border and plays the role of the text colour. Blue is supposed to represent depth and stability, it connotes confidence, intelligence and faith. Something Cat Stevens was known for, especially with his choice of music. This could attract the audience as it is bright and colourful, especially when combined with the colourful imagery that is behind it.

Imagery:

The image itself is of Cat Stevens, and this may may make people want to buy the magazine if they recognise him. 

Analysis of Contents

Colours:

The colours of the Contents Page are white and red. White connotes with purity, it is the colour of perfection. This represents the target audience as, whilst may not necessarily being these things the thought of it is comforting. Red connotes power and passion, and many readers may be passionate about music, leading them to connect and relate to this colour.

Imagery:

The imagery depicts two people in a car, it's probably a famous shot of a singer or band member. But this attracts the target audience as they may recognise the man or they find it rather eye catching, as the blue colour scheme of the car contrasts the white and red colour palette of magazine. This famous person in question is Jim Morrison, who is well known for making and singing great songs, however he is equally well known for his drinking problems and the fact that he - like Kurt Cobain - is a member of the 27 Club. People may relate to this as they have gone through a rough patch like Jim Morrison or they like his music, or they possibly are rebellious just as he was.

Typography:

The typography of the masthead is large and attractive, it's big block letters are the easiest thing to make out on the magazine, apart from the main image. The rest of the typography, is rather small, apart from the minor headings which stand out against the white background. The subheadings are quite large and can be spotted easily against the red background. These attract the target audience as they're identifiable and eye catching.

Lexis:

The lexis that are used in this magazine are

Audience Theory (Use For All Exams)

Radio 1 Live Lounge Case Study

We had to find an artist who has performed another singer's song, so I have decided to do P!nk's Live Lounge rendition of Sam Smith's 'Stay With Me'.

She performed it on the 8th September 2017, but Sam Smith's 'Stay With Me' was originally released on the 18th May 2014

Female Gender Representation (Mulvey, 1975)

Male gender as alpha male (Gauntlett, 2002)

Male gender as sex object/new aged male (Mackillon, 2002)

Youth as depressed law breaking drink/sex obsessed rebel (Hall, 1904)

Youth as fun (Hedbirdge, 1988)

Black as criminal (Hall, 1981)

Working class as well intentioned but dumb (Butch, 1992) 

Song Title & Band/Artist: Stay With Me by P!NK

Target Audience (age/gender/nationality/social grade): 20 / Female / White / C3 to B

Representation Theory/Quote	Lyrics that support this theory
Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).	Oh, won't you stay with me? 'Cause you're all I need This ain't love it's clear to see But darling, stay with me
Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002).
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).
Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904).	Why am I so emotional? No it's not a good look, gain some self control And deep down I know this never works But you can lay with me so it doesn't hurt
Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,” and “Youth as trouble maker.”
Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others..	Guess it's true, I'm not good at a one-night stand But I still need love 'cause I'm just a man
S.Hall said in 1981, blacks are stereotyped as; "The social problem," (Hall, 1981) and this is a stereotype that has been embraced by Hip-Hop culture.
Malik points out the obvious 1998); “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media."
Keith Gandal's, in 2007 he said that target audiences are drawn in by the; "Sentimental rags-to-riches story,"

Guess it's true, I'm not good at a one-night stand
But I still need love 'cause I'm just a man

These nights never seem to go to plan

I don't want you to leave, will you hold my hand?

Oh, won't you stay with me?
'Cause you're all I need
This ain't love it's clear to see
But darling, stay with me

Why am I so emotional?
No it's not a good look, gain some self control
And deep down I know this never works
But you can lay with me so it doesn't hurt

Oh, won't you stay with me?
'Cause you're all I need
This ain't love it's clear to see
But darling, stay with me

Oh, won't you stay with me?
'Cause you're all I need
This ain't love it's clear to see
But darling, stay with me

Oh, won't you stay with me?

'Cause you're all I need

This ain't love it's clear to see

But darling, stay with me

Exam Style Question:

How does Diegetic and Non Diegetic sound attract and represent the target audience?

Within the song Stay With Me, originally performed by Sam Smith but covered, by P!NK diegetic sound and non diegetic is used in order to attract the target audience as well as represent them. This is done through the use of the lyrics, which are delivered as diegetic and non diegetic when you watch the video on the live lounge website. The accompanying music also represents the audience through the beats used.

Within the first verse a reference to (Butsch, 1992) representation theory is present. This can be seen within the lyrics, "Guess it's true, I'm no good at a one-night stand But I still need love cause I'm just a man." This relates to (Butsch, 1992) theory that working class men within the media are represented as idiots, or rather well intentioned but dumb. This represents the target audience as what the lyrics say are true, everyone just wants to be loved and anyone can relate to that.

The next theory that gets represented is that of (Mulvey, 1975) 'females being represented as sex objects within the media'. The lyrics that support this are, "Oh, won't you stay with me? 'Cause you're all I need This ain't love it's clear to see But darling, stay with me." This represents (Mulvey, 1975) theory because it details one night stands and how empty they are which shows how meaningless it is apart from a way to have intercourse. This represents the target audience as, being completely honest, sex is a large driving force in the minds of many, usually ending with a one-night stand with someone they've never met before and then waking up feeling no attachment to who they were with.

The final theory (Hall, 1904) states that all youths are depressed and seek excitement through drugs and sex. The lyrics that support this are, "Why am I so emotional? No it's not a good look, gain some self control And deep down I know this never works But you can lay with me so it doesn't hurt." You can easily see how depressed this person is, they just lay there and are hurt due to having no one to love, making him resort to having a one-night stand. This represents the target audience as having no love results in separating yourself from others and becoming very reserved and eventually becoming depressed due to the lack of interaction.