Analysis of Contents

Colours:

The colours of the Contents Page are white and red. White connotes with purity, it is the colour of perfection. This represents the target audience as, whilst may not necessarily being these things the thought of it is comforting. Red connotes power and passion, and many readers may be passionate about music, leading them to connect and relate to this colour.

Imagery:

The imagery depicts two people in a car, it's probably a famous shot of a singer or band member. But this attracts the target audience as they may recognise the man or they find it rather eye catching, as the blue colour scheme of the car contrasts the white and red colour palette of magazine. This famous person in question is Jim Morrison, who is well known for making and singing great songs, however he is equally well known for his drinking problems and the fact that he - like Kurt Cobain - is a member of the 27 Club. People may relate to this as they have gone through a rough patch like Jim Morrison or they like his music, or they possibly are rebellious just as he was.

Typography:

The typography of the masthead is large and attractive, it's big block letters are the easiest thing to make out on the magazine, apart from the main image. The rest of the typography, is rather small, apart from the minor headings which stand out against the white background. The subheadings are quite large and can be spotted easily against the red background. These attract the target audience as they're identifiable and eye catching.

Lexis:

The lexis that are used in this magazine are