Music Unit Cover Practice

Media Language:

• Masthead
• Main Image
• Colour Pallet
• Lexis
• Layout

Explain How Media Language Has Been Used Differently To Represent / Attract The Target Audience...

The first magazine uses a masthead which perfectly portrays the targeted audience, the is due to it being pink and reading "Top of The Pops", in a sparkly font. This will attract it's target audience due to the masthead's word choice itself, due to "Top of The Pops" showing that it is focused on pop music which is commonly listened to by younger people, with the pink, glittering font showing them that this particular magazine is aimed primarily at

News Revision

Newspapers:

• Newspapers make money through purchases, adverts and subscription based purchases.

Practice Question:

Explain two ways that newspapers are funded:

Newspapers source most of their revenue through the money they earn by selling units to the public, they also generate a lot of money through selling space on their newspapers to other advertisers.

Observer and Guardian Values and Beliefs:

• These two newspapers support labour and do not want to leave the EU.
• They are both very anti-sensationalist and dislike clickbait.
• They care about people and not businesses.
• They hold the powerful to account and value liberal views.
• Value a multicultural society.
• Value art and other forms of high culture.

'The representations featured in the online Observer reflect its values and beliefs'. Discuss how far you agree with this statement in relation to Extract 3, the online Observer homepage.

Lego Movie Advertising

The Lego Movie was a movie released in 2014, and became the most popular movie in the UK that year. It is considered that this movie became incredibly popular due to the fact it had a very unique, very entertaining ad campaign in the Uk which involved:

• The Lego Movie itself was aimed at 3 different types of audience; these being children, teens and adults who also used to play with lego.
• In order to achieve a way of interesting all targeted audiences, Warner Brothers worked with ad companies in order to recreate 4 well know, rather new adverts.
• It aired on ITV at 7:27 on Sunday the 9th of February during a Dancing On Ice ad-break.
• The recreated adverts included BT Infinity, Premier Inn, The British Heart Foundation and Confused.com.
• It had 6 million viewers initially, with a further 1.1 million looking for it online and with 1 million of them fully watching the ad on YouTube.
• It had aired 5 days before the release of the Lego Movie.
• It was due to release just before the February half-term.
• BT Infinity and Confused.com were aimed at teenage and young adult audiences whilst Premier Inn and the British Heart Foundation ads were aimed at adults.

Uses and Gratifications - A theory by Blumer and Katz, stating that anyone who uses media does so for at least 1 of 4 reasons. These reasons are:

• P - personal identity
• I - information
• E - entertainment (diversion / escapism)
• S - social interaction