Lego Audience

The Lego Movie has the Universal age rating

The Primary target audience are kids who like playing with lego.

The Secondary target audience is people who want to feel nostalgic or young cinema-goers who want to watch something light-hearted.

Appeal to Young Kids:

The Lego Movie will appeal to younger kids as they like playing with lego. It will also be cool to see a set composed entirely out of Lego and characters who are made from Lego. This would immediately appeal to anyone of them from the sheer amount of Lego in it, it also makes reference to other Lego sets such as Lego City and Bionicle.

Appeal to Parents:

The Lego Movie will appeal to Parents as it will probably fill them with a great amount of nostalgia as they used to play with it if they had any form of childhood. Upon seeing this film they'll probably recognise a lot from their old Lego City sets, such as how Lord Business is the CEO of Octan, a fictional corporation featured in many Lego City sets. This nudge back to their childhood will probably be a very nice east egg for them to find.

Appeal to Young Cinema-Goers:

The Lego Movie will appeal to any young cinema-goers as it's a very lighthearted movie fun of comedy. It's very easy to watch and has a high replay-ability factor as it has a wonderful story and excellent soundtrack.

Appeal to Both Genders:

The Lego Movie appeals to both genders as it has an incredible gender and a very powerful male and female lead.