Music Genres

Metal

Target Audience: Male

Age: 20 to 50 year olds

Social Grade: C1

Ethnicity: White

Fashion: Dark clothing, Piercings, Leather, Boots, Tattoos

Interests: Vehicles, Alcohol, Dark themes
Sounds: Heavy, Loud, Powerful, Metallic

Soul

Target Audience: Male and Female

Age: 30 year olds

Social Grade: C2

Ethnicity: Black

Fashion: Vibrant colours, Feathers, Sequins

Interests: Drinking

Sounds: Slow bass, very vocal

Electronica

Target Audience: Male and Female

Age: 16 to 30 year olds

Social Grade: C1

Ethnicity: White

Fashion: Piercings, Tattoos, Casual Clothing

Interests: Smoking, Alcohol

Sounds: Large pulsating tones, loud, energetic, semi-instrumental, powerful

Alternative

Target Audience: Male and Female

Age: 14 to 35 years old

Social Grade: C1 to C2

Ethnicity: White

Fashion: Dark clothes, Hats, Glasses, Tattoos

Interests: Drinking, Smoking, Concerts

Sounds: Instrumental, emotional, loud, personal, powerful

Pop

Target Audience: Females and Males

Age: 12 to 30 years old

Social Grade: C1 to E

Ethnicity: White

Fashion: Bright clothes, tight fitting, loose fitting, jeans, pre-ripped, casual, dyed hair

Interests: Parties, Concerts, Drinking, Smoking

Sounds: Upbeat, Happy

Top 10 Music Genres:

1. Rock
2. Pop
3. Heavy Metal
4. Jazz
5. Alternative
6. Country Music
7. Hip-Hop
8. Folk Music
9. Electronic
10. Dubstep