Music Unit - Radio 1

Explain how and why producers of radio programmes target different audiences. Refer to the Radio 1 Live Lounge to support your answer:

The reason producers attempt to reach out to a multitude of different audiences is in order to try to and achieve the highest amount of listeners and maintain those figures, as very few people now listen to radio. So by having something that targets and appeals to a large audience will attract a large number of listeners.

They decided to do this by having Harry Styles, a British born singer, winner of 2010's X Factor and former member of One Direction covers a song sung by Fleetwood Mac who are a British/American band formed in the late 1960's meaning they have a large adult fanbase, mainly 35+, and international ties due to being a band of joint nationalities. Now with Harry Styles providing a cover of the song it will attract a new audience, mainly consisting of younger girls who were fans of the boy band he was a part of. Another key audience that are being attracted are fans of Marvel, as "The Chain" by Fleetwood Mac was featured in "Guardians of the Galaxy Vol. 2", so knowing that a song featured in a movie renowned for having an excellent soundtrack of songs from the 70's and 80's would definitely attract people who know of that fact.

Paper 2 Revision

How to analyse music magazines:

Check Out:

• Masthead
• Main Image
• Minor Images
• Colour Pallet
• Lexis
• Layout

Example:

Firstly, the most prominent features of both of the magazines are their mastheads. Mastheads are key in showing people what your entire magazine is about, as well as identify the target audience. For example, the first magazine is called "Top of the Pops", and its masthead being bright pink can show us that it's a magazine aimed at young females, presumably around the ages of 12 to 16. This is easy to understand due to the main image being of Jessie J who happens to be an idol for young girls. In comparison with this, the second magazine, "Mojo" has very large masthead in a plain white colour scheme. It is dignified and sensible, showing that is aimed at people who are older and more mature, around the age of 30+. This is further reinforced by it's main image of the group Fleetwood Mac, a band formed in 1967 and thus a band more popular with adults. Then there's also the colour pallet to be concerned with, the "Top of The Pops" colour scheme is very vibrant with its pinks and the colour photo. The typography is also very bright being a mix of red and pink colours. This shows how the magazine is very casual and laid back with very little care for appearing upper class and sophisticated. The same applies for "Mojo", but it does still have more class than "Top of the Pops" with it's black and white colour scheme showing it is in fact dignified.

The Observer - Context and History

History and Context of The Observer:

Origins:

The first issue, published on 4 December 1791 by W.S. Bourne, was the world's first Sunday newspaper. Believing that the paper would be a means of wealth, Bourne instead soon found himself facing debts of nearly £1,600. Though early editions purported editorial independence, Bourne attempted to cut his losses and sell the title to the government. When this failed, Bourne's brother (a wealthy businessman) made an offer to the government, which also refused to buy the paper but agreed to subsidise it in return for influence over its editorial content. As a result, the paper soon took a strong line against radicals such as Thomas Paine, Francis Burdett and Joseph Priestley.

Political Alignment - Centre Left:

Having a political alignment of centre left means that they would usually have ideologies similar to, or the same as social democracy, social liberalism, progressivism, democratic socialism and green politics:

• Social Democracy refers to a social, political and economic ideology that culminates into a socialist system and style of government attained through democratic means
• Social Liberalism refers to a variety of liberalism that endorses a regulated free market economy as well as the expansion of civil and political rights.
• Progressivism refers to the support or advocacy for improvement of society via reform. As a philosophy, it is based on the idea of progress. This asserts that advancement is science, technology, economic development and social organisation are vital to the improvement of the human condition.
• Democratic Socialism refers to a political philosophy that advocates political democracy alongside social ownership of the means of production, with an emphasis on self-management and democratic management.
• Green Politics refers to a political ideology that aims to create an ecologically sustainable society rooted in environmentalism, nonviolence, social justice and grassroots democracy.

Case Study Revision: Media

Set Texts That Must Be Revised:

PAPER 1:

TV DRAMA:

Characters, Setting, Camera, Sound

• Episode 1 Season 1 Cuffs
• Episode 1 Season 4 The Avengers

THE LEGO MOVIE:

Intertextuality, Narrative, Characters, Marketing

• Characters
• Narrative
• Marketing Campaign Material

PAPER 2:

NEWS:

• 3x 1960's Covers
• 2x Modern Covers
• 1x Website

MUSIC:

• Mojo Cover Grohl
• Content Page
• Feature Spread
• Mojo Cover of choice
• 1 Radio
• Set 2x Music Videos

News 1960's

Tabloids vs Broadsheets:

Mock DIRT

Question 1:

The sound within cuffs is used to create meaning, this meaning being action and suspense. As a police drama it is expected to have some adventurous  and action packed moments, and the scenes and sounds are used to aid that. This can be seen within the extract when the forklift ploughs into the front of the store causing a large diegetic crashing noise, which pulls everyone's attention to it. This aids in creating an atmosphere of suspense and terror as the crashing shows how destructive the criminals are, which we can use to denote that the criminals are incredibly violent, spreading terror throughout the audience. What also aids this is the non-diegetic beat which accompanies this, further adding to the terror and creating an atmosphere of action due to it's intensity. Thus causing a build up of adrenaline within the audience, and expecting to see something thrilling. Another way the music is used to create an atmosphere of action is through the use of diegetic speech, this is clear to see when at the restaurant when PC Draper exclaims "Jake come on!" showing that there is urgency and importance to the task which we can use to denote that Draper as a classic alpha-male character ready for action. One last way that depicts the meaning to be action fuelled is the the sounds of cars in the background, and screeching tires which shows us that Draper is driving at extreme speeds, such is common within action movies.

Question 2:

The extract primarily focuses upon the POV of the police, as we tend to see what the police see, and share bonding moments with them as well as key plot developments, such as when the group of 4 officers, including Ryan Draper, Jake Vickers, Lino Moretti and Donna Prager spend time in a restaurant in order to get lunch. Most of the time we see close-up's of the characters which lets us see them closer and bond with them and gain a liking for them.

History of the News Industry

Progression of News:

• The Printing Press - Made in 1440 and could be used to mass produce leaflets and pamphlets to the public and spread propaganda and news.
• The Typewriter - Created in 1874, and would push ink into a piece of paper in a certain shape, placing letters and characters onto the page. This could be used to easily write up stories or documents. 
• Telegraph Sounder - Invented in 1850, and would send messages over long distances.
• Camera - Would capture photographs of people and events, allowing them to spread widely. It was made in 1685.
• Radio - Would be used to spread news, which could be listened to freely at home to have all information sent straight into your room.
• Television - Would broadcast all news for free straight into any room in the house.

History of News:

What challenges have different forms of technology posed to newspapers and their survival? [10 marks]:

News was originally printed in large printing presses, being produced on mass and distributed for a significant amount. However, 240 years after the production of the printing press, telegraphs were introduced. These allowed news and information to be sent over long distances. This meant that not just national, but international news could be shared and then published in newspapers. This acted as more of an aide than a hindrance as this would then be put into newspapers, where it could be read by consumers. A few years after this the typewriter was produced for public consumers, this would then let those who made news be bale too easily type out their stories, and then retype it when making edits. This too was an aide not a hindrance. The camera would then have been able to produce photos, depicting the latest events and any person of significance, these could then be circulated but it wouldn't have been that good at depicting anything important that could threaten a detailed description by the news. So if paired with the news it would've been very good at outlining any story and adding extra detail to it. The biggest threats were produced later in the life time of the printing press and news, these mainly being the radio which could directly spread news to the masses in their very own homes, meaning they didn't have to go out and buy the latest edition of the news. Another threat was television, which would keep people up to date with the news. However it also had scheduled programming so people may be more interested in something else or be busy by the time the news came on. The biggest threat which is slowly killing the news today is the internet, letting anyone immediately have access to and read the news from any news source such as The Daily Mail, The Mirror or any other such source. This was all absolutely free as well.

How has technology shaped our access to news? [4 marks]:

Before what we have today we had to pay everyday in order to access the day's news, well we still have to in order to purchase the paper, however with one lump see purchase you could gain access to a radio or television, both providing immediate access to news and with the TV visuals are provided and it is easier to follow what is going on due to the video footage. Ho