Ethnicity Stereotypes
Theorist Andy Medhurst argues that the media creates stereotypes of places through"Magnification of negative aspects of that group" (Medhurst, 1988).
He says thesis done to make the ruling group (usually straight, middle class, middle aged, white males) feel superior.
S.Hall said in 1981, blacks are stereotyped
as; "The social problem," (Hall, 1981) and this is a stereotype
that
has been embraced by Hip-Hop culture.
Theorist Sarita Malik points out the obvious
1998); “The word ‘race’ in the cultural and political terrain has almost
universally been aligned with Black and Asian people, as though they are the
only racial groups that ‘own’ an ethnicity… Whiteness has been naturalized, as though it is an
invisible ‘norm.’ When it is of course an ethnic group like any other.
Malik argues: “Many feel
that Black and Asian audiences are still not sufficiently catered for and that
insensitivity towards issues of race and ethnicity still exist. The reality of
a lived multiculturalism is not represented in the British media."
This shows how black people are portrayed as violent in the music industry, as he's standing in a threatening way.
Gender Stereotypes
Laura Mulvey (1975) argued women in the media are used as; "Erotic objects of desire for males on screen and in the audience," (Mulvey, 1975).
Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, "Alpha males who control the action with violence," (Gauntlett, 2002).
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).
Youth Stereotypes
Stanley Hall (1904):
“ Adolescence is inherently a time of
storm & stress when all young people go through some degree of emotional
and behavioural upheaval, before establishing a more stable equilibrium at
adulthood." Hall also argued that:
1. The common mood of teenagers is a state of
depression.
2. Criminal activity increases between the ages
of 12 & 24.
3. Young people are extreme and need
excitement; “Youth must have excitement and if this is not at hand in the form
of moral intellectual enthusiasms it is more prone to be sought in; sex, drink
or drugs.”
Dick Hebdige (1988) argued youths are stereotyped as mixed
metaphors of; “Youth as fun,” and “Youth as trouble maker.”
This is an example of the stereotypes described by Stanley Hall, that describes the youth, specifically teenagers, as being in a consistent state of depression, as well as being violent and seeking excitement through sex and drugs.
Old Age and Disability Stereotypes
EVANS (1998), drawing on the works of Freud and other
psychoanalysis, states:
“Disable people are seen as childish, dependant and
underdeveloped and are regarding as ‘other’ and are punished by being excluded from
ordinary life. Thus popular images and rhetoric of disabled people abound which
comfort us with people who are imperfect, helpless, disgusting, shitty,
dribbling – a threat to rigid ego boundaries.
The two of these music magazines show that there are no disabled rock stars or pop stars
This is how disabled people are portrayed in the media normally, being weak and comedy relief
Class Stereotypes
Richard Butsch (1992) who says working class males
in the media are presented as; "Incompetent and
ineffectual, often a buffoon, well-intentioned but dumb. In almost all
working-class series, the male is flawed, some more than others..
In the media, working class men; such as Homer Jay Simpson; are portrayed as complete idiots and buffoons. However famous people are idiots too, such as the infamous Justin Bieber.
The Vamps are a British band, they specialise in Rock Pop. As they're considered a Boy Band most of their audience consists of teenage girls. The names of the members are Brad Simpson (lead vocals and guitar), James McVey (lead guitar and vocals), Connor Ball (bass guitar and vocals) and last but not least Tristan Evans (drums and vocals). On the 18th of May 2014, Somebody To You was re-released with Demi Lovato featured in it, the age of Bradley Simpson when this was released was 18, James McVey was 20, Tristan Evans was 19 and Connor Ball was 18. The Vamps' top songs are, Somebody To You at no. 1, Can We Dance at no. 2, Oh Cecilia (Breaking My Heart) at no. 3. The Vamps' fashion style is young and stereotypically teen-like. The Record Labels that the Vamps' are a part of are Mercury Records, Virgin EMI Records and Island Records.
Little Mix is a British girl group. Their music genre is pop. Their target audience are teenage girls. The members of Little Mix are Perrie Edwards, Jessy Nelson, Leigh-Anne Pinnock and Jade Thirlwall. In May 2015 Black Magic was released, at the time of release Perrie Edwards was 21, Jessy Nelson was 23, Leigh-Anne Pinnock was 23 and Jade Thirlwall was 22. Their top songs are Black Magic, Secret Love Song and Wings. Their fashion style is somewhat tight fitting and revealing. Little Mix is signed to Syco Records and Columbia Records.
